Creative IQ collaborated with Rothbury Insurance Brokers to create a brand engagement incentive aimed at driving foot traffic and differentiating the brand at industry events. While banners and flags provided visibility, the introduction of a simple yet effective incentive was essential to attract more visitors and deliver a memorable brand experience.

The incentive involved personalised codes, sent via email or flyers before industry trade shows, inviting key clients and prospects to visit the Rothbury stand and try unlocking the “prize box” for a chance to win.

The campaign design uses bold brand assets like colour, typography, and iconography to grab attention and spark excitement. The central prize box imagery, with its padlock and floating prizes, visually conveys the concept of unlocking rewards.

Brand colours are used - deep blue for professionalism and vibrant green and orange accents provide energy and excitement. Bold brand typography ensures clarity, while playful elements like floating icons and confetti add a fun, celebratory vibe. The design strikes a balance between professionalism and enjoyment, encouraging engagement and participation.

Deliverables include personalised die-cut flyers, email design, prize box and pull up banner signage.